Eric Horowitz
Feeling threatened leads people to overestimate the importance of past actions
When something is thoroughly covered by both the New Republic (link is external) and Urban Dictionary (link is external) it has clearly reached a point of sufficient social saturation. So there’s no need to go into great detail about the trope of the accused racist who cites minority friends as proof that they don’t have a single racist bone in their body.
But what makes this defense so popular? Why is there such an urge to bring up something as nondescript as having a friend?
A new study (link is external) by Daniel Effron of the London Business School provides an answer. Effron found that threats to moral identity increase the degree to which people believe past actions have proven their morality. In other words, the threat of appearing racist leads people to overestimate how much their past non-racist actions—like making friends with somebody of another race—are indicative of their non-racist attitudes.
In one set of experiments, participants had the opportunity to make a non-racist choice—for example, reading about a theft and correctly identifying a White rather than Black suspect as the thief. Participants who made the non-racist choice then had to either anticipate a threatening situation (having to defend a statement that compared Blacks unfavorably to Whites) or a non-threatening situation (defending a statement unrelated to race.) Participants then rated how much their initial selection of the White suspect was diagnostic of their non-racist attitudes.
Compared to participants who did not have to face a threatening situation, participants who felt threatened believed their decision to finger the White suspect was significantly more indicative of non-racist attitudes. Threatened participants still believed in the increased importance of their decision even when told that 98% of participants had also chosen the White suspect as the thief.
Might the threatened participants be justified in their beliefs? Do others actually see a previous non-racist decision as meaningful?
Probably not. In follow up experiments outside observers did not believe that selecting the white suspect was a sign of non-racist attitudes. Furthermore, Effron found that overestimating your non-racist “credentials” (e.g. believing you’re not racist because you have a Black friend) is more likely than underestimating your credentials to be seen as a sign of prejudice.
Taken together, the results illuminate the psychological mechanisms behind one of the most popular rationalization of racism. Somebody feels their image of being racially tolerant is under threat, so they overestimate how much previous behavior—having a beer with a Black guy, for example—is a sign of their tolerance. But highlighting this behavior has the opposite of the intended effect because people see the overestimation of the behavior’s importance as a sign of prejudice.
The conclusion is nothing that society hasn’t already figured out. If you’re accused of any kind of inappropriate -ism, don’t defend yourself by citing a particular action or relationship. It’s understandable that doing so seems like the best solution, but it’s probably better to keep your mouth shut. Or at least be prepared to cite 50+ data points rather than the vague existence of “some” friends.
Jeff Thomas
Publisher • Opinion Columnist • Licensed General Contractor • Real Estate Appraiser • New Orleans
Jeff Thomas is the publisher of Black Source Media and one of New Orleans’ most direct voices on civic affairs, economic justice, and Louisiana politics. He writes from the intersection of experience and accountability — as a licensed general contractor,a tech company founder and executive with over 30 years experience, and a businessman who has worked across the city’s civic, media, and construction ecosystems for decades.
His Sunday column covers Louisiana legislative politics, insurance discrimination, housing policy, and the forces shaping Black community life in New Orleans and across the state. Thomas writes in the tradition of Black journalists who hold power accountable without apology — building arguments from data, delivering verdicts from evidence, and speaking to Black New Orleans with the directness the moment demands.
He is also the principal of Executive Appraisers Louisiana, an MBE-certified real estate appraisal firm, and EA Inspection Services, LLC, a government inspection services company. Black Source Media is his platform for the civic conversation New Orleans has needed and too rarely had.
Selected Articles by Jeff Thomas
Black Neighborhoods Pay the Highest Insurance Rates in Louisiana. Here’s What They Don’t Want You to Know.
They Didn’t Yell the N-Word. They Went to Law School, Bided Their Time, and Rewrote the Constitution Instead.
Vappie vs. Morrell: Why Does Justice Look Different in New Orleans?
The State Has the Money. New Orleans East Just Needs Them to Use It.
The Failure of Mitch Landrieu
Publisher — Black Source Media
Jeff Thomas
Publisher • Opinion Columnist • Licensed General Contractor • Real Estate Appraiser • New Orleans
Jeff Thomas is the publisher of Black Source Media and one of New Orleans’ most direct voices on civic affairs, economic justice, and Louisiana politics. He writes from the intersection of experience and accountability — as a licensed general contractor,a tech company founder and executive with over 30 years experience, and a businessman who has worked across the city’s civic, media, and construction ecosystems for decades.
His Sunday column covers Louisiana legislative politics, insurance discrimination, housing policy, and the forces shaping Black community life in New Orleans and across the state. Thomas writes in the tradition of Black journalists who hold power accountable without apology — building arguments from data, delivering verdicts from evidence, and speaking to Black New Orleans with the directness the moment demands.
He is also the principal of Executive Appraisers Louisiana, an MBE-certified real estate appraisal firm, and EA Inspection Services, LLC, a government inspection services company. Black Source Media is his platform for the civic conversation New Orleans has needed and too rarely had.
Selected Articles by Jeff Thomas
Black Neighborhoods Pay the Highest Insurance Rates in Louisiana. Here’s What They Don’t Want You to Know.
They Didn’t Yell the N-Word. They Went to Law School, Bided Their Time, and Rewrote the Constitution Instead.
Vappie vs. Morrell: Why Does Justice Look Different in New Orleans?
The State Has the Money. New Orleans East Just Needs Them to Use It.
The Failure of Mitch Landrieu