New Orleans actor Wendell Pierce appeared before the New Orleans City Council and announced the formation of the Black Owned Media Coalition. The groups includes, WBOK 1230 am radio, The Louisiana Weekly, The New Orleans Tribune, Data News Weekly and

The coalition launched the Consciousness Campaign. The group seeks to get more of the ad dollars spent by local businesses. These businesses profit directly from the community. Yet they spend little or no money with black owned media in the community. And though they are regulated by local municipalities these businesses are not required to advertise with black owned media.

Pierce discusses the 21st century civil rights agenda on Roland Martin Unfiltered. Click below to watch.

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