What Students, Coaches, and Schools Must Do Now

High school athletics are entering a new era, driven by Name, Image, and Likeness (NIL) money. Student-athletes like Jahkeem Stewart, a standout from St. Augustine High School, are at the forefront of this shift. Jahkeem, a highly recruited five-star athlete, sought to reclassify as a senior, hoping to skip his junior year. His goal? To play college football sooner and secure NIL money.

However, Jahkeem’s school could not meet his request. The state’s rules did not allow an immediate reclassification. So Jahkeem left St. Augustine last week. He is now free to enroll in any school in America. Jahkeem then enrolled at a state powerhouse football program, Edna Karr. Reportedly Karr is able to reclassify him. It’s unclear whether or not Jahkeem will be able to play football again this year. So even though Karr may not pay Jahkeem any money, his desire to start earning this NIL money sooner motivated him to make a move. This highlights the growing challenges traditional high schools face. The race for talent is no longer just about sports facilities or coaching staff; it’s about financial incentives that some schools can’t match.

The New Landscape of High School Athletics

NIL money is already transforming college athletics, and its effects are trickling down to high schools. High-profile schools now lure student-athletes with promises of financial gain, creating an uneven playing field. Programs with big budgets can offer packages that traditional schools can’t afford.

In some cases, shoe and uniform companies already pay high schools to wear their gear. It’s only a matter of time before more student-athletes and their families seek compensation at the high school level. For many athletes, NIL money represents an opportunity to earn while pursuing their dreams, but it also introduces new pressures and competition.

The Impact on Student-Athletes

For young athletes like Jahkeem, NIL opportunities can seem like a fast track to success. But the lure of money can overshadow the importance of education and development. Not every athlete will make it to the pros, and jumping into the NIL world too soon could disrupt their focus. Coaches and schools must now guide athletes through these complex choices.

Reclassifying, skipping grades, or transferring to schools with better NIL opportunities can have consequences. Students may lose eligibility or face unexpected academic challenges. Furthermore, balancing schoolwork, sports, and potential earnings can become overwhelming. Families need to understand these risks and have honest conversations with coaches and counselors.

Challenges for High Schools

Traditional high schools, especially those without national profiles, face a new reality. They must compete not just on the field but also in the financial arena. Schools that cannot offer NIL opportunities will struggle to keep top talent. Losing star athletes can impact school spirit, alumni donations, and overall athletic success.

Schools like St. Augustine, which have a rich history of athletic excellence, now face stiff competition from private sports focused academies and national sports programs. These well-funded schools can poach talent by offering direct financial benefits, a game-changer for high school sports.

Recommendations for Schools, Students, and Alumni

1. Educate Students and Families: Schools need to provide clear guidance on NIL money, its benefits, and its pitfalls. Workshops or information sessions can help families understand the implications of NIL deals.
2. Build Strong Alumni Networks: Engaged alumni can support schools in retaining their top talent. Fundraising initiatives focused on supporting athletes, offering scholarships, or enhancing facilities can help level the playing field.
3. Create NIL Programs: Schools should develop NIL education programs to teach athletes how to navigate opportunities safely. Partnering with local businesses for endorsements and sponsorships could offer students a chance to earn without leaving.
4. Focus on Comprehensive Development: Schools should emphasize academic and personal growth alongside athletic success. Highlighting the benefits of a well-rounded education can appeal to families weighing NIL opportunities.
5. Adapt to New Regulations: High school associations must prepare for the NIL landscape. Clear rules and guidelines will be essential to maintain fair competition and protect student-athletes from exploitation.

The Future of High School Sports

NIL money is here to stay, and its impact on high school athletics will only grow. Schools, coaches, and communities must adapt quickly to this new landscape. Students must understand the value of their education while navigating these financial opportunities.

As the landscape shifts, traditional schools must innovate to keep their top athletes. Alumni can play a crucial role in this transformation by supporting their schools in meaningful ways.

The journey ahead will not be easy, but with the right approach, schools can continue to thrive in this evolving world of high school sports. As NIL money reshapes the playing field, those who adapt will ensure their athletes succeed both on and off the field.