“Buyer Beware”: How Political Campaign Ads Persuade Us

by Roy Eidelson Successful persuasion frequently follows either of two very different paths. KEY POINTS Some forms of persuasion rely on logical arguments while others effectively tap into emotions, making…

Racial Justice vs. Status Quo Bias

by Roy Eidelson Ph.D. Status quo defenders target our fears of change. In psychology, “status quo bias” refers to our general tendency to prefer things the way they are rather than having…